FILM DIRECTOR & FOUNDER OF SCRUMPTIOUS PRODUCTIONS
I set up Scrumptious back in 2010 with big ambitions of changing the world one film at a time but absolutely no business experience. I didn’t go to business school so these women have been my education in entrepreneurship and I learned so much from them in the process of making the film that it simply didn’t feel right just to walk away, wish them luck and move onto my next project once production had ended.
It especially didn’t make sense to do so when the response from everyone who watched the film was so overwhelmingly positive - “Where can I buy these products? How can I support these women?” - and, when the message from the women themselves was so clear:
“We want your orders not your aid.”